10 pieces to elevate your Euro Summer style in 2023 (2024)

10 pieces to elevate your Euro Summer style in 2023 (1)

IT’S ALMOST THAT time of year again — where Instagram is saturated with friends sipping Aperols atop Mediterranean cliffs, endless texts about a Greek bar you simply must visit some day, and half the office appears to be empty because no one wants to stick around for puffer jacket season. That’s right, European Summer is right around the corner.


This year, if you’ve given in to the wanderlust and heading abroad for la dolce vita —your biggest question likely isn’t about visas or flights or hotel stays (though if it is, check out our comprehensive Euro Summer guide here). Rather, it’s: “What am I going to wear?”

As much as European summer trips are about living your best life and exploring the magnificent continent, let’s be real — it’s also about the clothing. Social media users have been sharing their holiday hauls en masse, providing guides on what to buy, and how to style a Euro-specific capsule wardrobe. But with the sheer mass of content, it can be difficult to actually find fashion inspiration that is both practical and chic.

Lucky for us, this year the celebrity set landed in Europe early offering endless inspiration. Just this month, a myriad of stars touched down in France for the Cannes Film Festival, showing off their enviable European street style while wandering around between events. Even celebs who weren’t invited to cinema’s glitziest event are also abroad —such as Hailey Bieber who declared she’s “about to have the best summer of my life.”

In addition to your core wardrobe — tank tops, shorts, bikinis and t-shirts — it’s always worth having a few flashier pieces on hand to upgrade an ensemble. Ahead, we break down the top trends celebs are wearing and the non-capsule garments you should pack to ensure your Euro Summer style is top-tier.

Related: How Australians can travel in style this Euro summer

Euro Summer 2023 outfit inspiration

10 pieces to elevate your Euro Summer style in 2023 (2)

1

A simple shirt

A simple button-up is the perfect layering piece. It stands alone as a top for a day (or night) out, or can be thrown over a swimsuit as a beach-side cover-up. In Cannes, Ella Fanning opted for a striped number by The Row, but any linen, cotton or breathable style will ensure you look elevated and effortless.

10 pieces to elevate your Euro Summer style in 2023 (3)

2

Sun and slip dresses

Is anything more summery than a sun dress? In Cannes, Laura Harrier proved that even the most simple style can look chic, pairing a polka dot slip with sandals, sunglasses and a thin jumper.

10 pieces to elevate your Euro Summer style in 2023 (4)

3

A nautical top

If you’re planning to spend time on the sea, there’s no more fitting garment than a nautical top or t-shirt. But instead of a classic Breton style (which could be interpreted as a French cliché), opt for a knitted number or a style with thicker stripes or detailing.

10 pieces to elevate your Euro Summer style in 2023 (5)

4

Chic sneakers

Yes, sandals are the shoe of summer. But if you’re planning on doing some sightseeing — which involves plenty of walking — comfortable, enclosed footwear is a must. In Cannes, Irina Shayk proved even the sportiest of trainers can be elevated, pairing hers with a stylish red tweed dress and coat.

10 pieces to elevate your Euro Summer style in 2023 (6)

5

Sophisticated day-to-night dinner dress

Unless you’re on a shoestring budget, you might as well make the most of the fine dining Europe has to offer. As Kylie Jenner recently proved in Paris, a good dinner dress — hers is Alaïa — is a must-have in your travel wardrobe. A simple, muted option that can be worn multiple ways and layered under shirts or sweatshirts is both practical and space-saving.

10 pieces to elevate your Euro Summer style in 2023 (7)

6

A cardigan

Yes, it may be summer, but parts of Europe can still get cold — especially at night if you’re by the sea! Protect yourself from the potential chill with a chic, cozy cardigan. Take notes from Iris Law, who paired a pink cardi with a miniskirt and headscarf in France, or rug up with lightweight trousers or jeans.

10 pieces to elevate your Euro Summer style in 2023 (8)

7

Simple sets

A co-ord is desirably practical because it literally takes away the procrastination of choosing an outfit. For an activity-packed day, being able to wake up and just throw on a set means you have a few more minutes to rest and reset before a busy day. Coordinated pieces — such as this cream set donned by Rosie Huntington-Whiteley — can also be mixed and matched, offering extra outfits without taking up precious space in your luggage.

10 pieces to elevate your Euro Summer style in 2023 (9)

8

A vibrant print

Be it a dress, jumper or tee: At least one fun printed garment will add a pop of colour to a capsule wardrobe that is, most likely, of a muted palette. A bright striped dress like this one Didi Stone wore in Portofino is sure to be a go-to for events or late-night dinners. Alternatively, a printed shawl or scarf takes up little room while making for an eye-popping accessory.

10 pieces to elevate your Euro Summer style in 2023 (10)

9

Jeans, of any style

As mentioned, Europe can get cold! We aren’t saying you need options for wash or cut, but ensure you have at least one pair of jeans on-hand for those nights when the mercury drops (and it will). In Cannes, Sydney Sweeney proved that a simple look can actually look very effective!

10 pieces to elevate your Euro Summer style in 2023 (11)

10

A chic (or sheer) cover-up

If you plan on spending time by the beach, it’s worth investing in a stylish cover-up; be it a sheer number a la Kendall Jenner, a crochet dress or simply a cool, oversized T-shirt. Simply a throw-on piece to get you from the sand to your stay in style is a Euro must (bonus points if it shows off that cute bikini you bought especially for the trip. No shame).

10 pieces to elevate your Euro Summer style in 2023 (2024)

FAQs

What is in style in Europe 2023? ›

Vintage & Retro Styles

Expect to see vintage-inspired pieces, retro patterns, and styles reminiscent of past decades making a comeback. Of course, you can always shop this look in current stores or online, but the best place to get your vintage or retro style is in thrift shops or second-hand stores.

What is the dress code for Euro summer? ›

Comfortable clothing doesn't have to mean slouchy. Dresses, t-shirts, jeans, button-down shirts, and skirts are all must-pack items. Opt for flowy fabrics in materials like linen or cotton for warmer days. Breathable shorts are great for hot Mediterranean destinations.

How can I improve my style 2023? ›

11 Tips To Improve Your Style and Look in Summer 2023
  1. Set a Goal. ...
  2. Decide on a Budget. ...
  3. Build a Capsule Wardrobe. ...
  4. Choose Clothes That Fit Perfectly. ...
  5. Level Up Your Outfits With Accessories. ...
  6. Invest in High-Quality, Timeless Items. ...
  7. Rent Clothes or Swap Them With Your Friends. ...
  8. Experiment With Different Fits and Styles.
May 19, 2023

How to not stand out as an American in Europe? ›

To not stand out as a tourist, wear what the locals wear--- neutral colors, scarves, and layers. Second, tourists should look like they know where they're going even if they don't. Standing on the street, looking confused, and staring at a map easily identifies people as tourists.

Can I wear jeans in Europe? ›

Plenty of Europeans wear a T-shirt and jeans, but compared to the USA, these clothes tend to be a much snugger fit (for all genders). If you want a simple outfit that still fits Europe's "smart casual" style, think slim or skinny jeans (often dark-colored or grey and undistressed), and a T-shirt that fits your frame.

What does Euro summer mean? ›

Because of the great weather, food and plethora of cultural activities, many Americans take the summer months as an opportunity to travel to various destinations within the European continent, creating the recent emergence of what many call “Euro summer.”

How do you plan an Euro summer? ›

How to Plan a European Vacation in Eight Easy Steps
  1. Decide where you want to go and create a budget. ...
  2. Establish a route and timeline. ...
  3. Decide on the cities you'll fly in and out of. ...
  4. Figure out other transportation. ...
  5. Make a rough itinerary. ...
  6. Adjust by cutting, streamlining, or adding to fit your timeline or budget.

What is not trendy in 2023? ›

Business Insider asked four stylists to share which items to get rid of from your 2023 wardrobe. Clothes with oversized logos and shield sunglasses are both fading in popularity. Neons and pastel florals are being replaced by cooler, earthy shades.

What is the next big thing in fashion 2023? ›

Nature is the biggest inspiration for fashion in 2023. Earthy tones like greens, browns, and sandy shades are taking over the colour palette. These calming colours not only look amazing but also connect us to the environment.

What cut of jeans are in style 2023? ›

The fit is streamlined from hip to hem. They can be cropped, ankle-length, or full length; but the longer, relaxed styles are definitely more on trend for fall 2023. I'm seeing everything from the mid-rise slim, straight ankle jeans, to the high-rise floor-grazing styles with a relaxed column fit.

How to dress on trend 2023? ›

2023 Fashion Trend: Crochet

To extend the shelf life of the warm-weather trend, opt for timeless silhouettes and layerable pieces like crochet tanks that can be worn over long-sleeve turtlenecks and button-down shirts come winter.

How to dress nice as a woman? ›

12 Habits Of Extremely Stylish Women
  1. PAY CAREFUL ATTENTION TO GROOMING. ...
  2. EMBRACE THE CLASSICS. ...
  3. PLAN YOUR OUTFITS THE NIGHT BEFORE. ...
  4. GIVE YOURSELF PLENTY OF TIME TO GET READY. ...
  5. CHOOSE THE RIGHT UNDERGARMENTS. ...
  6. GET INSPIRATION FROM OTHER STYLISH WOMEN. ...
  7. ONLY WEAR THINGS THAT FIT AND FLATTER.

How do I upscale my wardrobe? ›

5 Ways To Upgrade Your Wardrobe
  1. Try on pieces. If there are items in your closet that you haven't worn in a while, try them on. ...
  2. Look for new ways to style your clothes. ...
  3. Replace any elevated basics you need. ...
  4. Finally get those alterations made. ...
  5. Get rid of anything that doesn't make you feel good.

What is the most popular clothing style 2023? ›

2023 Fashion Trend: Maxi Skirts

In response to the ultra unpractical mini skirts of 2022, maxi skirts have dominated 2023.

What to wear in Europe in spring 2023? ›

Sightseeing Outfits

A light sweater is always a good choice, as are t-shirts and a lined rain jacket or lighter winter coat. Choose one that is water repellant so that you'll be ready for the brisk wind or rain that comes with the season. Any lightweight windproof and waterproof jacket will work well for travel.

What will fashion look like in 2023? ›

Cut-outs and asymmetrical hemlines dominated spring and summer fashion. For the cooler months, the trend makes a slight adjustment—maxi dresses and skirts are now being paired with asymmetrical off-the-shoulder necklines.

Can you wear sneakers in Europe? ›

We show you that you can wear sneakers while traveling through Europe. There is a common misconception that all Europeans wear fancy shoes and if you wear sneakers in Europe you'll immediately be pegged as a tourist and be constantly accosted by roving hoards of pickpockets.

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